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Jeff Setzer is the Founder and CEO of Tradition Agency, a full-stack digital marketing firm based in Southlake, Texas. With over 30 years of experience in software development and IT, and more than a decade leading digital growth strategies, Jeff has completed over 200 successful projects and manages ongoing services for more than 55 clients nationwide.
A longtime entrepreneur and thought leader, Jeff brings a rare blend of technical expertise and brand vision—working with industries ranging from high-end automotive and real estate to medical, e-commerce, and emerging tech.
His agency is known for its all-in-house U.S. team, its commitment to elevated design and measurable results, and its strong values: Ambition, Integrity, and Resilience.
Outside of his work, Jeff is a husband, father of five in a blended family, and a proud Southlake business owner who believes a handshake still matters.








